Numero Uno- The Real Denim

Project Title: The Real Denim – Spring Summer '24 Brand: Numero Uno Jeanswear Project Type: Fashion Campaign Concept: The Real Denim campaign for Numero Uno celebrates authenticity, raw masculinity, and effortless style, staying true to the essence of denim. Shot in a minimal yet bold setting, this campaign highlights the versatility and timeless appeal of denimwear, focusing on textures, structure, and attitude. Visual Approach: Classic denim-on-denim styling with deep indigo tones Soft lighting and neutral backdrops for a clean, editorial look A mix of monochrome and color shots to enhance the timelessness of denim Relaxed yet confident poses to emphasize comfort and effortless style Objective: The campaign reinforces Numero Uno's position as India’s denim expert, emphasizing high-quality fabric, craftsmanship, and contemporary fits that reflect confidence and individuality.

The Real Denim Sensation – A Double Denim Campaign for Numero Uno. Showcasing the timeless appeal of denim and introducing the new collection with a sensational, young, and bold twist. The campaign captures the essence of denim's versatility through a double denim look.

For Numero Uno Clothing Ltd. @numerounojeanswear

Concept & Direction: Prachi Singhal & Saurabh Kumar

Studio: NU in-house

Model: Lucas Prince, Auraa Talents

Photography: Saurabh Kumar Styling: Prachi Singhal

Makeup and hair: Prachi Singhal