Urban Edge


A bold narrative of modern street style, Urban Edge captures the raw energy of city life. With effortless confidence and a rebellious spirit, this campaign blends structured silhouettes with casual, lived-in denim, layered textures, and statement accessories. Shot in the heart of the urban hustle, each frame tells a story of individuality, self-expression, and the fearless attitude of the contemporary woman. City lights, fast lanes, and unapologetic style—this is where fashion meets movement.

Ft. Monica Thakur, NEWS18

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